Sierra Simpson is a former NCAA Division I and Division II coach and decorated collegiate player with a passion for teaching, developing, and inspiring athletes to reach their full potential. As a Player Development & Performance Coach and Director of Girls Basketball & Special Events at Hoops Krew, Sierra brings a unique perspective shaped by her experiences as both a player and coach.
Her approach to development goes beyond skill training. She focuses on helping athletes understand how to play the game, build confidence, develop basketball IQ, and gain the physical and mental tools necessary to compete at a high level.
THE PLAYER
- SAC Player of the Year
- Led Conference in Assists
- NCAA Sweet 16 Appearance
- 2× Regular Season Champion
- SAC Tournament Champion
- SAC All-Conference Teams
THE COACH
- Former NCAA Division I & II Coach
- NCAA Tournament Appearances
- Regular Season Champion
- Conference Tournament Appearances
- Developed Conference Player of the Year
- Developed Multiple All-Conference Players
- NCISAA State Championship
THE PLAYER DEVELOPMENT COACH
- 75+ Youth Athletes Trained
- 30+ Collegiate Athletes Trained
- 5+ Professional/Overseas Athletes Trained
Sierra’s Mission: Teach. Develop. Inspire.





